Forest Hill Vineyard
Fine tuning the brand positioning, messaging and visual communications for the Great Southern Wine Region, Australia’s original vineyard.
Forest Hill Vineyard is a family-owned wine estate, whose vineyard carries the heritage of the Great Southern Wine Region in Western Australia. We worked with the team to refine their brand position and define a marketing communications plan to optimise their narrative, and commercial priorities within their direct to consumer and wholesale markets.
A small team, light on resources, we worked on approach to refresh the most important communications assets – their website, EDMs and trade marketing collateral, and also map out a strategy to launch a subscription wine club. The brief included defining brand position, creative direction, key messages and the design of key digital assets, as well as direct to consumer sales strategies. The method and deliverables empowered their team to produce, embed and grow into the next chapter of their marketing communications at their own pace, internally within the business.
PHOTOGRAPHER. Holii Carmondy
Digital trade marketing materials were prioritised in order to ensure key distribution sales team members could present the most accurate and up to date narrative to important wholesale customers in Australia.
The heritage of the vineyard (planted in 1965) was a vital attribute to bring to the forefront of communications, so visuals of the team caretaking gnarly old trunks were a priority.
Whilst a heritage brand, the youthful next generation of the Lyons family are now steering things, so the heritage was offset with a contemporary aesthetic of silhouettes and close ups of work moments, showcasing small batch production with niche winemaking vessels.
