Cabernet Society for Vasse Felix

Vasse Felix was looking to take a fresh approach to celebrating 50 years of making Cabernet Sauvignon in Margaret River. The aim was to showcase how the wine is embedded in the worlds and upon the dinner tables of incredible people around the world, that reflect its brand position of being an archetype, expressing artistry and wine innovation. To accomplish this, #cabernetsociety was created, reaching out to a selection of wine friends around the world, to share their connection with the wine. The campaign was published in digital media channels including Instagram, Facebook and EDM.