Art Direction & Styling

Photoshoot direction for the Itchy Baby Co. as part of their brand refresh.

Appointed by the agency looking after a brand refresh for Itchy Baby Co. to support global aspirations, particularly for the Chinese market. The brief included art direction, styling and production of a photoshoot with infant talent and their parents to ensure the client’s vision was achieved.

AGENCY. The Freeform Foundry
PHOTOGRAPHER. Travis Hayto