Brand Launch of Idée Fixe

Launching Idée Fixe, a new dedicated blanc de blancs house in Margaret River.

Sparkling wine Idée Fixe was launched in 2020. A focus on branded content and activations with partner venues has seen it grow from inception to holding a significant footprint within top Australian and UK fine wine retailers and restaurants, with customer demand surpassing supply.

Requirements for the product launch included brand story and content direction, packaging and collateral development, omni-channel marketing and distribution strategy.