Emily Sharland is a creator of modern luxury brands, with over 18 years of global expertise in marketing communications.

A creative problem solver, she has worked with some of Australia’s most respected fine wine, hospitality and luxury lifestyle brands to define and mould their position, market perception, customer engagement and commercial results.

Emily’s holistic and intentional approach puts brand vision and higher-level aspirations at the centre, prescribing adaptable solutions to achieve both immediate and longer-term goals, with sensitivity to resources and commercial metrics.

She is renowned for producing creative campaigns, moments and experiences that tap into emotions, enhance position, and build reputation, through their strong sense of purpose, originality and creative bravery. This is enhanced through the unique ability to synthesise strategic vision, artisan intent and customer motivation into practical marketing and communications initiatives that deliver genuine results.

Both strategic and hands-on as an integrated marketing communications strategist and creator, Emily works independently and with a wide network of leading collaborators.

Speciality areas: fine wine, beverage, tourism, hospitality, fashion and lifestyle industries.

Capabilities & Clients

Modern Marketing
Communications

Having trained and worked in traditional and digital eras, Emily is an expert in devising unique, omni-channel solutions, linked directly to brand and commercial objectives, that will maximise budget and return on investment.

She has led global brands from strategy to execution across all marketing communications channels and touch points since 2006. Check out recent work for some examples.